Advertise on the Retail Security News Portal
Focused marketing campaigns that deliver results
Advertising and promotional
The Retail Security portal is the premier online publication for alarms, prevention of sholifting and shrinkage, cameras and security systems for the retail industry, with an unparalleled reputation and authority. It publishes the latest news, in-depth case studies, research articles and market reports for the Retail Security industry. Retail Security is essential reading for anyone who want to keep up-to-date with the latest Retail Security product and company news as well as technology and regulatory changes.
A highly targeted publication
Our readers have responsibility for purchasing, specifying and installing Retail Security equipment. The Retail Security provides advertisers with a unique opportunity to promote their products and services in a respected, authoritative medium to the key members of the Retail Security industry.
Their job descriptions include:
- Security Directors and Managers
- Security Officers and Security Guards
- Operational Managers and Supervisor
- Loss Prevention Managers, Supervisors and Officers
- Audit Managers, Regional Auditors, Internal Auditors, Contract Auditors, Stock Auditors
- Store Detectives
- Site Supervisors and Managers
We commission independent research companies to provide an objective and independent survey of our readers. They question readers to clarify their job function, buying or specifying involvement, and the impact of adverts in the Retail Security Portal. In the latest survey,
- 83% of readers reported having direct purchasing influence within their company.
- 67% of readers reported having purchased or recommended a purchase or requested further information as a result of an advertisement in the Retail Security Portal.
- 60% of readers said the the Retail Security was the site they visited most often for Retail Security news and resources.
By advertising in the Retail Security Portal, you ensure that you are getting the very best coverage of the Retail Security market, AND also that your adverts are reaching the key decision makers.
If your target is the Retail Security market, and you want to implement focused marketing campaigns that deliver documented results, fast - then advertise in the Retail Security Portal.
Cost-effective marketing that gets results
- Keyword sponsorship: With this new powerful option, you can "purchase" a specific keyword on the Retail Security Portal, e.g. "rfid". Then, for the entire duration of your campaign, we will automatically generate an active hyperlink from this keyword to your website (home page of specific product page for instance). This hyperlink will appear on ALL instances where the keyword appears in the copy of ALL the articles we have published. Keyword sponsorship costs £500 / keyword / month (+ vat), or 750 euros, or 950 US$ (minimum 3 months).
- Banner advertising: With banners, you can display your latest products and promotions, in a highly visible area of our site. Your banner can be linked to any page on your website (your home page, or the relevant product page for instance), giving you both sales lead and brand exposure. A banner advert costs £500 / month (+ vat), or 750 euros, or 950 US$.
Technical specs: Top banner = 468 pixels wide x 60 pixels high, gif or jpg, no more than 8kB. Right banner = 160 pixels wide x 60 pixels high, gif or jpg, no more than 8kB.
- Directory: Our directory is one of the most visited areas of the entire site. Thousands of visitors use it to source suppliers of Retail Security products and services. You can add your company details in our Directory for only £149 / year + vat, or 225 euros or US$299. With your standard entry, you will get your company's full contact details, your company's description and your company will be listed in all product & service categories relevant to your business.
You also have the option of upgrading your entry. With an upgraded entry in the Retail Security directory, you will get the following benefits: highlighted entry, guaranteed first page listing, active hyperlink back to your site, listing in all products categories relevant to your organisation, and your logo to promote your brand. The cost of upgrading your directory entry is only £449 / year (+ vat), or 675 euros, or $899.
- Sales lead generation: With Retail Security's sales lead generation service, you get a special link on all the articles we will publish about your organisation. This special link will be highlighted to stand out on the page, so that readers can follow it to register their interest and send you their details. From previous experience, our sales lead service can generate hundreds of genuine and 'hot' sales leads every year. This sales generation service costs only £95 / month (+ vat), or 150 euros, or 170 US$ (minimum 12 months). Based on the cost of sales lead generation through other channels (compare it to the cost of a stand at a trade show or even a 1 page advert in a printed magazine), this is a remarkably cost-efficient commercial investment.
- Other opportunities: We can also tailor advertising / promotional packages to suit your exact requirements. For instance, if you want to give strong exposure to your latest product range, we can devise a tailored marketing campaign with a combination of brand advertising and lead generation techniques.
Contact our sales team if you need more details.